JOLEE BLOOMS & DESIGN
Est. July 2016
We began growing sustainable flowers and learning the art of floristry in 2013. From the start, our intention has been to provide naturally grown, chemical free, safe and ultimately beautiful flowers to share the simple pleasures of a gorgeous scent and an unforgettable bloom.
OUR STORY
Daniele Strawn
With all my love, commitment, and joy, I am so proud to bring you JoLee Blooms & Design - a boutique flower farm and sustainable floral design studio located in the sunny hills of West Sonoma County.
From my first memories playing in the evergreens & waterfalls of the Olympic Peninsula, to weeklong backpacking adventures along California's golden coast - I have always had a deep appreciation for the great outdoors and the many splendors of our natural world.
With an eclectic background in Event & Project Coordination, Interior Design & Architecture, Business Administration and Outdoor & Elementary Education, plus a lifelong love of gardening that started in my grandfathers' gardens, I began honing my farming & floristry skills in 2013 at a flower farm and floral studio in Petaluma, CA.
Jeremy Strawn
From managing projects in the field, making deliveries, helping install wedding florals, managing our books, I’m involved with most aspects of our small family business.
Born and raised in the suburbs of Sacramento, I discovered farming at 21, when I spent a year on a horse-powered, biodynamic farm in Northern California. Inspired to delve more deeply into the natural world, I returned to Humboldt State, where I continued to farm and complete my Biology degree. After graduating, I returned to Sacramento to teach high school math and science (as well as gardening and music) at the waldorf school there. During this time, I developed a passion for non-Euclidean, projective geometry, and when I’m not busy with the farm, I am working on videos to make new ways of thinking about geometry more accessible.
A BIT MORE ABOUT JOLEE…
“Naming my business JoLee is my way of paying homage to both of my grandfathers, Joe (maternal) and Lee (paternal).
Both men were raised on farms during the great depression, were avid gardeners in their later years and both taught me (and all of their grandkids who were willing and interested) what it means to have a green thumb and enjoy hard work outdoors.
It seemed fitting that their names combined sound so feminine and French (Jolie is the French word for “pretty one”) as I am the only one in my family, of French descent, to be pursuing a life in agriculture and I happen to be growing nature’s pretty ones - flowers!
And my passion and love for using the flowers we’ve grown here on our small farm and then turning them into unique floral creations for your special day is an added touch of femininity & beauty that I am proud to add to my family’s agricultural legacy.”
Photograph by Chris Benzakein, Floret
Daniele and Jeremy Strawn. Photographed by Amy Dickerson.
